May 19, 2011
Copywriting (or writing copy) is the advertising industry's "official term" for writing to market products, services and ideas. This writing is different from journalism or writing a book because it's whole purpose is to persuade potential customers (honestly) to buy, read, or sign up for you service. Or to capture interest, appeal to human [...]
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May 15, 2011
Here's a business secret for you… One I'm guessing might blow your mind and save you money instantly (but it might cost you in the long-term). Not every business needs a copywriter! You’ve Word on your computer… you've got the English language covered… you've built your business from the ground up. Why [...]
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